Marketing

Southern California News Group Marketing Blog

The following written pieces are blog posts written for SCNG’s Marketing Blog.

Hispanic/Latin Marketing

Articles written by me that are specifically about Hispanic and Latin marketing in Southern California.

Five Hispanic Marketing Trends For 2024


In honor of Hispanic and Latino Heritage Month, let’s discuss the latest trends for Hispanic marketing campaigns in 2024.

Build Brand Trust With Latino Consumers By Investing In Hispanic Social Media Marketing

Continue reading this post to learn more about the significance of Hispanic social media marketing.

Three Latino-Owned Business Trends Every Marketer Should Know For Successful B2B Campaigns

Keep reading to learn more about the top Latino-owned business trends every marketer should know in 2023 to target this diverse demographic better.

Top Tips To Win The Powerful Latino Vote

Interested in learning about how to market to the Latino voter—then keep reading this article for tips and insights into Latino marketing strategies and campaigns.

How To Market To The Hispanic/Latino Community In 2022

Keep reading this piece for information on what you should know about marketing to the Hispanic community.

General Marketing and Advertising

Posts about general digital marketing and advertising subjects.

A Guide for Nonprofit Marketers on Google Ad Grants

Nonprofit organizations must increase their online presence to raise awareness, and Google Ad Grants is the solution for nonprofit marketers.

A Marketer’s Guide To The Trade Desk

The Trade Desk is here to help marketers leverage programmatic technology to build compelling campaigns and generate business growth.

Eight Advertising Statistics For Marketers To Ring In The New Year

Ring in 2024 with these eight advertising statistics every marketer should know to implement marketing strategies that drive brand awareness and revenue.

Five B2B Marketing Trends Marketers Need To Know To Create Customer-Centric Content In 2024

We at SoCal News Group have curated five marketing and sales trends to help you better navigate your marketing goals for the New Year. 

Digital Sports Marketing Is Creating A More Comprehensive Fan Experience

In this post, we will discuss the implications that digital marketing will have on the sports industry. 

The Key To Successful Branding Is Consistency

Consistency is the key to all successful marketing strategies, but it’s especially significant to branding efforts. 

Eleven Lead Generation Strategies Every Marketer Should Implement To Increase B2B Sales

Keep reading this post for eleven lead-generation strategies to increase your B2B sales and show B2B buyers why your brand is valuable in its respective marketplace. 

Nine Benefits Of Content Marketing For B2B Marketing Success

B2B Marketers, are you looking for new ways to attract and sustain B2B relationships? Content marketing is the answer. 

How To Build A More Inclusive Marketing Strategy To Earn Trust With Diverse Demographics

Consumers prefer brands that are inclusive in their marketing strategies and brand development. 

Four Lead Generation Google Ads Strategies Every Marketer Should Know For B2B Marketing Success

Keep reading this blog post to learn how your business can use Google Ads campaigns to generate and convert those leads.

Five Holiday B2B Marketing Strategies To Joyfully Increase Sales For B2B Brands

It’s the most wonderful time of the year for B2C sellers, but what about B2B ones? 

Skyline Studio—SCNG’s In-House Creative Services Agency—Marketing Blog

Skyline Studio Brings Your Brand’s Stories to Life through Innovative Marketing Solutions

In this post, marketers and advertisers interested in partnering with Skyline Studio for all creative services will learn about our products and services available to clients.