Southern California News Group Marketing Blog
The following written pieces are blog posts written for SCNG’s Marketing Blog.
Hispanic/Latin Marketing
Articles written by me that are specifically about Hispanic and Latin marketing in Southern California.
Five Hispanic Marketing Trends For 2024
In honor of Hispanic and Latino Heritage Month, let’s discuss the latest trends for Hispanic marketing campaigns in 2024.

Build Brand Trust With Latino Consumers By Investing In Hispanic Social Media Marketing
Continue reading this post to learn more about the significance of Hispanic social media marketing.

Three Latino-Owned Business Trends Every Marketer Should Know For Successful B2B Campaigns
Keep reading to learn more about the top Latino-owned business trends every marketer should know in 2023 to target this diverse demographic better.

36 Latino-Owned Business And Consumer Statistics To Consider When Developing Your Marketing And Advertising Strategies
It’s Hispanic Heritage Month, and we’re celebrating the Latino and Hispanic business communities with highly influential statistics.

Top Tips To Win The Powerful Latino Vote
Interested in learning about how to market to the Latino voter—then keep reading this article for tips and insights into Latino marketing strategies and campaigns.

How To Market To The Hispanic/Latino Community In 2022
Keep reading this piece for information on what you should know about marketing to the Hispanic community.

General Marketing and Advertising
Posts about general digital marketing and advertising subjects.
A Guide for Nonprofit Marketers on Google Ad Grants
Nonprofit organizations must increase their online presence to raise awareness, and Google Ad Grants is the solution for nonprofit marketers.

A Marketer’s Guide To The Trade Desk
The Trade Desk is here to help marketers leverage programmatic technology to build compelling campaigns and generate business growth.

Eight Advertising Statistics For Marketers To Ring In The New Year
Ring in 2024 with these eight advertising statistics every marketer should know to implement marketing strategies that drive brand awareness and revenue.

Five B2B Marketing Trends Marketers Need To Know To Create Customer-Centric Content In 2024
We at SoCal News Group have curated five marketing and sales trends to help you better navigate your marketing goals for the New Year.

Digital Sports Marketing Is Creating A More Comprehensive Fan Experience
In this post, we will discuss the implications that digital marketing will have on the sports industry.

The Key To Successful Branding Is Consistency
Consistency is the key to all successful marketing strategies, but it’s especially significant to branding efforts.

Eleven Lead Generation Strategies Every Marketer Should Implement To Increase B2B Sales
Keep reading this post for eleven lead-generation strategies to increase your B2B sales and show B2B buyers why your brand is valuable in its respective marketplace.

Nine Benefits Of Content Marketing For B2B Marketing Success
B2B Marketers, are you looking for new ways to attract and sustain B2B relationships? Content marketing is the answer.

How To Build A More Inclusive Marketing Strategy To Earn Trust With Diverse Demographics
Consumers prefer brands that are inclusive in their marketing strategies and brand development.

Four Lead Generation Google Ads Strategies Every Marketer Should Know For B2B Marketing Success
Keep reading this blog post to learn how your business can use Google Ads campaigns to generate and convert those leads.

Five Holiday B2B Marketing Strategies To Joyfully Increase Sales For B2B Brands
It’s the most wonderful time of the year for B2C sellers, but what about B2B ones?

- Digital Storytelling Leads To More Conversion Rates And Increases Consumer Trust
- Five SEM Strategies You Need To Implement To Build Authenticity With Consumers
- Five Digital Marketing Strategies To Enhance The Customer Experience For Retail Businesses
- 42 Email Marketing Statistics That Prove Email Is The King Of Marketing Strategies
- Seven Email Marketing Trends To Boost Brand Engagement And Purchase Intent
- Nine KPIs Digital Marketers Should Be Tracking For Success
- Branded Content On Social Media Builds Consumer Connections And Purchase Intent
- Advocating For A Greater Cause—A Guide To Nonprofit Digital Marketing
- Data-Driven Marketing Increases Your Brand’s Presence And ROI
- Healthcare Digital Marketing Trends For Developing Patient Loyalty In 2023
- 100 Mind-Blowing Marketing & Advertising Statistics For 2023
- 30 Healthcare Provider Marketing Statistics Marketers Should Know For 2023
- Level Up Your Sports Campaigns With These Sports Marketing Trends
- Your Holly, Jolly Marketing Guide To Increasing Your Brand’s Revenue This Holiday Season
- 38 Joyful Holiday Statistics For Marketers & Advertisers This Holiday Season
- A Guide To Healthcare Marketing Strategies For Growing Your Healthcare Brand
- 35 Experiential Marketing Statistics To Prove It’s A Successful Marketing Strategy
- Content Marketing Is A Great Way To Generate Leads For Your Business
- Why Developing Social Media Strategies Is Crucial For Political Elections
- These Marketing Strategies Will Help Grow Your Small Business And Get The Best ROI
- Facebook Is The Most Effective Digital Marketing Channel—Here Are The Best Facebook Advertising Practices
- Use Digital Audio To Target Emerging Voters
- How Regional Advertising Can Increase Your Brand’s ROI
- Fortune 100 Brands Stopped Advertising And Started Telling Stories—Here’s Why & Why
- Triple Campaign Effectiveness With Print Ads
Skyline Studio—SCNG’s In-House Creative Services Agency—Marketing Blog
Skyline Studio Brings Your Brand’s Stories to Life through Innovative Marketing Solutions
In this post, marketers and advertisers interested in partnering with Skyline Studio for all creative services will learn about our products and services available to clients.
